INFOGRPAHIC POSTER

Title: Inculcating Innovative Behaviour in Indian Family Firms

Medium: Adobe Illustrator

Size: 11.7 x 16.5 inches

Year: 2021

Description:

After analysing the dynamics of Indian family businesses for the Summer Undergraduate Research Fellowship, I decided to design a poster for the viewer to quickly and clearly understand my research. Since my survey respondents ranked making money and creating a legacy as the main goals of a family business, I started thumbnailing these themes. From making money bags to designing the bond of blood, I settled on the DNA strand, symbolising legacy. I created multiple versions of the strand, using the pen tool to create fine lines, grid mesh to add colour, and 3D tools to add weight. Later, I incorporated these elements by creating small circular symbols in green and orange hues to depict money and the Indian flag. I added these symbols to the brush palate and used them on a curved line to make the strand appear dynamic. I also made the end of strand wide, depicting the majority of the youth wanting to become Intrapreneurs, diversifying their family business by following their passion. 

Moreover, I designed a rough layout of the vital factors of my research and condensed it into four steps. First, to make the text and statistics visually appealing, I experimented with type hierarchy, leading and adjusting the strand to carve negative spaces. Second, I  created icons including the burden of concentrated ownership, the need to professionalise the board, spark innovative thinking, and pass the business to support the text. Lastly, I added a similar colour scheme making the entire work consistent.